Terms of Service

• Monthly billing: All plans are billed monthly. Your subscription renews automatically on the same date each month until cancelled.
• Setup fees: Each plan requires a one-time setup fee that covers planning, design, build, and launch. Setup fees are non-refundable once work has begun.
• Price changes: We may adjust plan pricing with 30 days' written notice. You may cancel before the new price takes effect.
• Payment: Payment is due at the start of each billing cycle. If payment fails, we will attempt to notify you. Continued non-payment may result in service suspension.

• You may cancel your subscription at any time with 30 days' written notice.
• Your service will remain active through the end of your current billing period.
• Upon cancellation, we will provide your website files and content in a standard format upon request.
• Setup fees are non-refundable. Monthly fees are non-refundable for the current billing period.

• Growth and Premium include unlimited self-serve content edits made by you in the portal.
• Each plan includes a set number of EF-managed updates per quarter as described on the pricing page; unused allowances do not roll over.
• A small content update is one objective on one existing page, completed in up to 20 minutes.
• Larger work — such as new pages, redesigns, advanced integrations, or additional updates beyond your included scope — is always quoted and approved by you before we begin.
• Standard out-of-scope work begins at $135 per hour or as a fixed add-on.

• Your content: You retain ownership of all text, images, logos, and other content you provide to us.
• Our work: Upon full payment, you receive a license to use the website design and code we create for you. Custom code and design work become yours upon delivery and full payment.
• Third-party tools: Your website may use third-party software, plugins, or services that are subject to their own license terms.
• Our brand: The Experience Flows name, logo, and website content remain our property. You may not reproduce or redistribute them.

• Provide accurate and timely content, feedback, and approvals needed to complete your project
• Ensure that content you provide does not infringe on third-party intellectual property rights
• Keep your account credentials secure
• Comply with all applicable laws regarding your website content and business operations

When visitors to a website we host for you submit information through that website (such as contact-form leads), that information belongs to you, and we act as your service provider, processing it only to deliver the services. Specifically, we:

• Process visitor information solely to operate, store, deliver, and back up your website and its leads — never for our own marketing, advertising, or profiling
• Do not sell, share, rent, or trade visitor information, including as "sell" and "share" are defined by the California Consumer Privacy Act (CCPA)
• Use vetted subprocessors to deliver the services — currently Vercel (hosting), Supabase (data storage), Resend (email delivery), PostHog (product analytics), and Upstash (abuse prevention)
• Retain visitor leads for up to twelve months from submission (or ninety days after you archive them), after which they are deleted automatically; you may request earlier deletion at any time
• Delete or return your visitor data when your services end, except where the law requires us to keep it
• Notify you without undue delay if we become aware of a security incident affecting your visitor data

You are responsible for publishing a privacy policy on your website that accurately describes how visitor information is collected and used, and for honoring privacy requests from your visitors. Our platform includes a legal-page feature to help you publish these documents.

We publish a robots.txt file for every website we host. It is the standard file that tells automated crawlers which parts of a website they may visit. By default, your website's robots.txt allows two kinds of AI crawlers:

• AI search and assistant crawlers read your pages so AI tools can find, cite, and link to your business when people ask them questions.
• AI model-training crawlers collect public web pages that may be used to train AI models.

You can opt your website out of AI model training, and back in again, from the client portal under Website Settings → AI training. The setting is available on every plan. When you opt out, your website's robots.txt tells the AI model-training crawlers on our list to stay out of your website. We update that list as AI companies publish new or renamed crawlers. AI search and assistant crawlers stay allowed, so your website can still appear, and be cited, in AI answers. Please note:

• Google's Gemini: Google uses one setting, called Google-Extended, both for training its Gemini models and for letting Gemini draw on your website when it answers questions. Opting out of training therefore also tells Google not to use your website's content in Gemini's answers. Google states that this setting does not affect your website's inclusion or ranking in Google Search.
• Crawlers with more than one use: Some AI companies use the same crawler for model training and for other purposes, such as improving their other products. The opt-out tells that crawler to stay out of your whole website, so it may also affect how those companies' other products use your website.
• A voluntary standard: robots.txt is a voluntary standard. Reputable AI companies follow it, but we cannot force every crawler to comply, and the opt-out does not cover crawlers that are not on our list.
• Not retroactive: We update your website's robots.txt as soon as you save the setting, and each crawler sees the change the next time it reads that file. Opting out does not remove content that has already been collected, including content already used to train AI models.
• Your content: This section does not change who owns your content. You keep ownership as described in Intellectual Property.

This section applies to new customers from September 24, 2026. For customers who accepted an earlier version of these terms, it takes effect on October 24, 2026, and you can opt out before then.